OrbitSphere

Alice graduated from King’s College London with a degree in English Language and Linguistics in 2017, but had been working in paddocks to gain industry experience since 2016. Starting out in British GT, Alice evolved her journalistic skills and progress to cover series such as the FIA World Endurance Championship, IMSA and FIA ABB Formula-E, series of which she still actively covers today writing for TheCheckeredFlag.

After graduating, Alice began her journey into the digital marketing and social media industry with Fifty Digital. At her time here, she picked up skills and an attention to detail that she still delivers to clients now whilst working with UBS F1, Mercedes-AMG PETRONAS Formula One Team, Red Bull Air Race and young driver (to help build their online and digital profiles from scratch with the aim of increasing their desirability to new sponsors). 

Taking these new found skills and experiences, Alice joined Patterrn to assist Formula-E double champion Jean-Eric Vergne with his digital activities, public relations and social media profile, beginning her professional career in graphic design. Creating bespoke graphics from Jean-Eric Vergne, Alice was also asked to assist with G-Drive Racing in a similar fashion, being tasked with the challenge of providing the same service for two clients at the 24 Hours of Le Mans and making sure the content remained different and unique for each client. 

Whilst at Patterrn, Alice also began working with Motorsport Network to increase their brand awareness outside of the motorsport sector and engage with business, financial and broadcast media, as well as EM Motorsport to increase their brand visibility through media coverage and a from-scratch social media presence. 

After Patterrn, Alice moved to Crunch Communications to manage and take the lead on PETRONAS Motorsports’ social media output. This role included managing the day-to-day output of PETRONAS Motorsports, fulfilling a community manager role, planning for upcoming content and hero campaigns, working closely with the Mercedes-AMG PETRONAS Formula One Team to align on brand messaging and being on the ground during filming days with the team to make sure content requested was created. Alice also continued to develop and utilise her graphic design skills as well as using video production skills she had honed over through running her own YouTube channel. 

In 2019, Alice launched Circuit the World, a variety YouTube channel that allowed her to express her creativity in a whole new way whilst learning and evolving a new set of skills. The channel allows Alice to have an acutely up-to-date knowledge of the platform, what is currently working best and how to optimise the platform to a much greater level than can be offered by her peers. As of 2022, Alice has launched a sister TikTok channel for Circuit the World to offer the same in-depth knowledge of service for the new and evolving platform that has taken the world by storm.

This has offered her the opportunity to work with gaming company Sarcastic Pasta Games and assist them with asset development for their upcoming titles allowing Alice to bring together her love for video games with her highly developed skill set and enabled her access to another realm of skills she is interested in developing: video game design.

In her spare time, Alice enjoys watching sports (motorsport, cricket, tennis and rugby are listed as her favourites), swimming, singing and writing songs, focusing on her fitness, cycling, reading and writing. She is currently working on the first draft manuscript for a fiction novel.